Practitioner pattern · Casper Opala (Payout, Casper's third app)
Pay $1,000-1,500 per creator ad, expect 20-30% to work, scale the winners
Winning brand creatives boosted to 35-40M views, earning back ~10x the creator fee
Workedugc-creatorspaid-social
What they did
From the creator side of many brand deals: bigger creators charge at least $1,000-1,500 per video with only a few months of usage rights. Maybe 20-30% become profitable ads. Brands with budgets of ~$100K/week-month or $250K/quarter can absorb the losers and put heavy spend behind a hit.
What happened
Hits boosted to 35-40M views; Casper estimates brands made back their fee 10x or more.
In their words
The Superwall Podcast · Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral“Like, especially bigger creators don't usually go under $1,000 to $1,500 per video, and that only includes like a few months of usage.”
“Maybe 20, 30% of ads will be profitable.”
“Like they paid me x amount of money, they definitely made back 10 times over easily.”
Related topics
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More from this episode
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- Payout: Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
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- Give the developer 15% instead of 50% once your videos have proven they sell