Payout · B2C · class-action settlement finder app
Post every creator video on Instagram, TikTok, YouTube and Facebook
Instagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
Workedinfluencerorganic-short-video
What they did
Each influencer video goes to TikTok, Instagram Reels, YouTube Shorts and Facebook. Instagram can auto-post a Reel to Facebook at upload, so there's no reason to skip it. Facebook is posted 'because why not'.
What happened
Instagram performs better than TikTok; YouTube about the same (the Reel got 206K views there and downloads were much higher that day); Facebook isn't driving most revenue.
- Stage
- growth
In their words
The Superwall Podcast · Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How“Yeah, TikTok, Instagram, YouTube, Facebook. Um a lot of the times it'll be like cross-posting these influencer posts.”
“Yeah, I'd say that his like Instagram is definitely performing better than TikTok. YouTube, I'd say it's about the same.”
“But it did seem like the day that he uploaded it to YouTube, it performed or we had like a lot higher traffic for downloads.”
“I don't think they're driving most of the revenue, but if the influencer has a Facebook account, and now you can when you upload a Reel on Instagram, you can have it post to all of your platforms like automatically”
Related topics
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More from Payout
All 21 Payout tactics- Reuse the hook of your best sponsored video to promote your own appRemake got ~500K views, ~20K comments and $5K+ in subscriptions
- Film a skit asking a sued company for your cut, then show the stepsFirst skit video made ~$10K+ in revenue; one of only two money-making formats
- Ask viewers to comment 'claim' and auto-DM them the app linkAbout 50% of people who comment click the link; 6.7% of downloads pay
- On TikTok and Shorts, cut the call to action and name the app in a pinned comment'Link in bio' didn't work on YouTube; shorter videos without it hold viewers better
- Give a big creator half the app: you build it, they post the videosTook the app from zero to ~$100K/month, mostly from the creator's own videos
- Build your own version of an app that offered you a lowball sponsorshipThe first idea tried took off; app reached ~$100K/month
More from this episode
- Payout: Give a creator part of the app, then build it for their followers~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
- Payout: Show a creator five app mock-ups for their audience and let them chooseSettled on one idea, which became Payout; founder says most creators find this appealing
- Payout: End each video with 'comment claim and I'll send you the app'9,400 comments on a 288K-view video; about as many downloads as organic
- Payout: Give each creator link its own App Store page to see what drives installsShowed ManyChat and organic installs are about even
- Email big creators instead of DMing them; find addresses on their YouTube pageBetter replies from self-managed creators; an April email led to a deal months later
- Payout: Pay creators with 500K-1M followers about $1,500 per video
- Payout: Read a creator's comments: pick ones whose fans ask personal questions
- Payout: Ask creators which apps pay them for posts, then build one of thoseLed to Payout, a not-very-unique app now at ~$45K/month
- Pick niches between broad and tiny, aiming for $30K-$200K a month
- Hand an idle app to a big fitness creator: their photos, 60-70% of the app
- RidePal: Sign niche creators to equity deals before launch and launch on their accounts10,000+ downloads on day one; tens of thousands of active users