GTM Sauce

The Superwall Podcast · 2026-01-20

Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How

Connor Burd (23) runs 4-5 money-making apps, each co-owned with a different influencer. Payout (class-action settlement finder) makes ~$45K/month almost entirely from partner Casper's scripted skits with a ManyChat 'comment claim' CTA, cross-posted everywhere and tracked with custom product pages. Playbook: email creators, not DMs; pitch ~5 Figma mock-ups built for their audience. With revenue in hand he now pays ~$1,500/video instead.

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12 tactics

Payout · B2C · class-action settlement finder app

~$45K/month almost entirely from influencer posts; partner drove 35K+ clicks
“So, one of the influencers and like my partner for this app, uh his name's Casper, and he has been driving like insane traffic to the app.”
Workedinfluencerpartnerships
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

Settled on one idea, which became Payout; founder says most creators find this appealing
“I actually came went through a list of like maybe five ideas of different apps, and I made some like Figma mock-ups for them. I was like, which one of these do you think like resonates the most with your with your audience?”
Workedvalidationpartnerships
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

9,400 comments on a 288K-view video; about as many downloads as organic
“It'll be link-in-bio or uh the Manychat integration. Like the drop a comment and we'll send you um some type thing.”
Workedinfluencerorganic-short-video
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

Showed ManyChat and organic installs are about even
“Everything that we do if there's the potential for a link, like it's set up with a custom product page in that the App Store so we can get all the analytics on it.”
Workedanalytics-attributionaso
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

Instagram beats TikTok; YouTube similar (206K views) with a download spike; Facebook minor
“Yeah, TikTok, Instagram, YouTube, Facebook. Um a lot of the times it'll be like cross-posting these influencer posts.”
Workedinfluencerorganic-short-video
The Superwall Podcast · 2026-01-20

Connor's outreach for new influencer app partnerships

Better replies from self-managed creators; an April email led to a deal months later
“I'd say if you can find an email address, that's easily the best. Um if they don't have an agency and they're managing their own emails, I think I've seen like much better response rates from those people.”
Workedcreator-opsinfluencer
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

“Um I'd say my take is if you have the capital to pay the influencers, it makes most sense to do that.”
Unknowninfluencer
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

“If you can find an influencer where like, you know, the people are like asking him about their family and their wedding date and all sorts of stuff like that, like you know that this person's going to be able to convert, you know?”
Unknowncreator-ops
The Superwall Podcast · 2026-01-20

Payout · B2C · class-action settlement finder app

Led to Payout, a not-very-unique app now at ~$45K/month
“A lot of these influencers are already getting brand deals from apps. So, I would say like you could ask them what apps are reaching out to you.”
Workedvalidationmarket-selection
The Superwall Podcast · 2026-01-20
“I tend to think of it like, okay, you got super broad, super niche. I go like right in the middle, and then I go like slightly more niche, and that's where I where I kind of try to build apps right now”
Unknownpositioning-nichemarket-selection
The Superwall Podcast · 2026-01-20
“I'm going to replace every single one of these guys with a picture of you doing the exercise, and we're going to make this like your app, and you're going to drive your couple million eyeballs to this”
Unknownpartnershipsinfluencer
The Superwall Podcast · 2026-01-20

RidePal · B2C · mountain bike trail app

10,000+ downloads on day one; tens of thousands of active users
“And a large portion of their downloads coming from these influencers that they partner with before they even launched the app, and building some sort of equity deal with them because it's just the fastest way to to get off the ground.”
Workedinfluencerpartnerships
The Superwall Podcast · 2026-01-20

Numbers mentioned

SubjectMetricValueQuote
Payoutrevenue
Almost entirely from influencer content; a Sideshift UGC campaign was just starting
USD 45K/month
approximate
“But right now, uh off of just influencers, it's doing around $45,000 a month.”
personConnor Burd, total across his app portfoliorevenue
Total across 4-5 apps; stated in title and host intro only
USD 1M/year
approximate
“to the daily habits he started from zero all the way to his current 1 million ARR”
personConnor Burd's app portfoliocount
Apps currently making money, each with a different partner
4–5 apps
approximate
“So, I've got right now four or five apps that I like am making money from.”
Payoutcount
Website clicks driven by partner-influencer Casper (link in bio + ManyChat), 'probably more'; excludes organic installs from his videos
35K clicks
estimate
“I think he's driven probably around 35,000 clicks to the website, more honestly.”
Payoutshare
Downloads from the ManyChat comment flow vs people who download organically after seeing the post, measured with custom product pages
roughly even
approximate
“it's like actually surprisingly even, I'd say, uh between the Manychat integration and like the people who see it and they go and download it organically.”
Payoutviews
Casper's Temu-lawsuit skit video promoting Payout; roughly his normal view level and his best Payout video so far
288K viewsper video“And then that video that we just watched got 288,000 views, which is um kind of in line with the views that he normally gets.”
Payoutviews
Weaker Payout videos from Casper
45K viewsper video
approximate
“Some of them, you know, got like 45,000 views, didn't perform super well.”
Payoutviews
Same Reel cross-posted to YouTube; downloads visibly higher the day it went up
206K viewsper video“Like I I'm looking at that Reel now on YouTube, and it got 206,000 views.”
Payoutcount
Comments on the 288K-view video with the 'comment claim' CTA; host guesses about half are Casper's replies, so ~4,000 people got the link
9,400 commentsper video“And then there's 9,400 people who've commented, uh or maybe it's like half that cuz he replies to all of”
Payoutcreator pay
Paid posts from creators with 500K-1M followers; a good rate thanks to partner Casper's connections; would pay up to a couple thousand
USD 1,500per video
approximate
“they might have somewhere between 500,000 to like 1 million followers, and we're paying somewhere around like $1,500 for that.”
benchmarkWhat other app founders pay influencers with 2-3M followers, per videocreator pay
Secondhand from founders running influencer campaigns for other apps
USD 4,000–5,000per video
approximate
“some of them are spending like $4,000, $5,000 on these influencers that have 2, 3 million followers”
Payouttime to milestone
Time to build Payout (React Native)
2 weeks
approximate
“I like built it in around two weeks.”
aggregateConnor Burd's app portfolioshare
Maximum share of revenue from Android across his apps; why he prefers building iOS-only in Swift
15%
approximate
“I've seen that pretty much at maximum 15% of our revenue will come from Android”
RidePaldownloads
Launch-day downloads ('over 10,000'), secondhand; many came from pre-launch influencer equity partners
10K downloads/day
estimate
“even on their first day, I think they had like I don't remember exactly how many downloads, but it was like over 10,000 downloads, I'm pretty sure.”
RidePalusers
Active users, last he checked
tens of thousands
approximate
“And they last I checked had like tens of thousands of active users on this app.”
personJustin, Instagram mountain-bike creator partnered with RidePalfollowers
Instagram; drove tens of thousands of downloads despite being a small creator
100K followers
approximate
“like this uh guy Justin has 100 followers on 100,000 followers on Instagram.”
Connor's posture apprevenue
Over the past couple of months with no distribution effort
USD 4,000–5,000
approximate
“It's done maybe somewhere around $4,000, $5,000 in in revenue over the past couple months.”
Connor's posture appownership
Equity he would give a creator who takes over distribution; hoped-for result ~$10K/month
60–70%
illustrative
“if I gave away I would be willing to give away like, who knows, like 60%, 70% of this app, because I'm not going to do anything with it. And like maybe they're able to bring in $10,000 of revenue a month”
Connor's first app (pickup-game map)revenue
First stated for his first app; he later says the first app never made money
a couple thousand a month
approximate
“And that first app got to maybe like a couple thousand a month”
Connor's first app (pickup-game map)revenue
Correction: the pickup-game map app never made money
USD 0“No, that one never made money.”
Connor's second apprevenueUSD 10K–20K/month
approximate
“and then I built the second app, and that got to like, you know, a couple say, 10, $20,000 a month”
personConnor Burd, target revenue per apprevenue
Target band for each new app ('$30K to a couple hundred thousand a month'); not trying for $10M/month yet
USD 30K–200K/month
goal
“my goal is to make apps that are somewhere between, you know, $30,000 to maybe a couple hundred thousand dollars of revenue a month.”
personConnor Burdtime to milestone
Building apps solo before one could support him, before the influencer strategy
2 years
approximate
“You know, it took a couple years to get to an app that was like able to support myself and like continue doing that.”