B2C · Amazon discount code finder

How Coupon.ai grows

1 tactic and 3 figures from 1 interview.

About Coupon.ai

What it is: Website/app that finds discount codes for Amazon products; monetizes through Amazon affiliate links
Business model: Amazon affiliate commissions (2-10% per purchase), no in-app purchases

As described in the interviews, not independently verified.

Coupon.ai's tactic

Coupon.ai · B2C · Amazon discount code finder

Sign creators for a year, exclusive, to film 'Hey Amazon' discount skits

One creator video drove 300K+ downloads; Casper's version got ~12M views

Script: 'Amazon will hate me for exposing this secret. Hey, Amazon, can I buy this air purifier for $65?' 'Ha, you're funny. This purifier is $139.' 'Watch me get over 50% off...' then search the product on coupon.ai, copy the code, paste into Amazon. Casper's video promoted the website, not the app. The brand signed Casper to a year-long exclusive partnership paid monthly.

Workedinfluencerorganic-short-video

The Superwall Podcast · 2026-03-18

Coupon.ai by the numbers

Metric	Value	Context	Said in
views	12M viewsper video approximate	Casper's sponsored 'Amazon will hate me' skit video (read on screen by host)	The Superwall Podcast 2026-03-18 38:34
downloads	300K downloadsper video approximate	From a single video by another creator with 1M+ followers (what the company told Casper)	The Superwall Podcast 2026-03-18 38:41
retention	less than 20% estimate	Share of visitors who come back after checking it once; Casper's guess	The Superwall Podcast 2026-03-18 40:26

Topics

How to pay UGC creators and influencers1 Influencer marketing for apps1 Instagram marketing for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral · The Superwall Podcast · 2026-03-18