GTM Sauce

B2C · print-on-demand company

How Gelato grows

1 tactic and 2 figures from 1 interview.

About Gelato

What it is
Print-on-demand company that sponsored about five of Casper's videos

As described in the interviews, not independently verified.

Gelato's tactic

Payout · B2C · class-action settlement finder app

Remake got ~500K views, ~20K comments and $5K+ in subscriptions

Brands paying a creator effectively fund format experiments. Gelato (print-on-demand) booked ~5 videos; the best got ~1M organic views (24K likes). A week later Casper reused the exact hook and structure for Payout, changing only the number: 'Watch me make up to $900 in just 30 seconds. First I go to Google and search class action... or an easier way could be using an app where you select a bunch of companies you've used... Here's up to $500 from T-Mobile, 250 from Mitsubishi, and 147 from Cash App... Just comment claim and I'll send you the app.'

Workedfounder-brandorganic-short-video
The Superwall Podcast · 2026-03-18

Gelato by the numbers

MetricValueContextSaid in
count5 videos
approximate
Sponsored videos Gelato booked with Casper up to the winning one; they kept re-booking because it paid offThe Superwall Podcast
2026-03-18
12:59
views1M viewsper video
approximate
Best Gelato sponsored video, organic (24,000 likes); its hook was reused for PayoutThe Superwall Podcast
2026-03-18
12:45

Topics

Interviews