How SuperX grows

Don't guess what to post. Go to successful profiles in your niche, sort their posts by performance (he uses the SuperX Chrome extension), identify the concept that worked (not the wording), and rewrite it in your own style and personality. Before this he posted randomly and got inconsistent impressions.

Launched SuperX in July 2025 with a standard X launch post: screen recording plus feature breakdown (32K views, 26 sign-ups). Then took a selfie at his laptop and posted a personal update that did not advertise the product (~46K views), which drove far more sign-ups than the launch post. Took it as the signal to keep posting personally.

X is currently pushing video because it keeps people on the platform longer, so videos get more reach. Switched his posting from text to video. Watch what the platform favors and adapt as it changes.

Once retention is solid, launch on Product Hunt and talk about the software on social media (building in public), which is free. Tibo does this for every product until it reaches $10K/month. Outrank grew from $0 to $20K/month by building in public alone.

Made a January 2025 New Year's resolution to vlog. Posted about what filming in public was like while at Amsterdam airport; by the time he landed in Rio it had over a million views. Coincided with closing the agency and starting to build SuperX.

Chose a portfolio over one product mainly out of fear: AI news can make a startup obsolete overnight, and platform changes can kill a product (X under Elon Musk almost killed Tweet Hunter at ~$200K/month). With five products, losing one to an OpenAI feature launch wouldn't end the company.

Used SuperX to analyze what was going viral in his niche, found cursed tweets and algorithm simulators trending, built both as SuperX features, and posted 'dancing'/headbanging screen-recorded demos of them on X, combining a proven viral concept with his personality. Demo videos made with Screen Studio.

Four content types (entertaining, educational, inspirational, convincing/selling) posted in a loop. 1) Entertaining: funny, relatable, vulnerable, or a fun tool launch to win attention and warm up the algorithm. 2) Follow with educational or selling from goodwill, e.g. 'Here's how you grow on X, with SuperX'. 3) Inspirational: screenshot the resulting views/sales/followers and say what it means to you ('This is why I left my job'). Then repeat.

Profile first: a friendly, smiling photo of your real face that you don't change; a one-sentence bio of what you're doing; a pinned post with your goal or pitch (his: 'Left my job, left my home to live on savings and try and build my dream SaaS to 10k a month'). Then pick one goal and document the work toward it every day, sharing ups and downs for consistency, a storyline and trust.

On each product, until it reaches $10K/month in revenue, the support link goes straight to Tibo's Twitter/X DMs. This creates a daily flow of users talking to him, makes people feel close to the founder, and lets him react fast: fixing a reported issue within 5-10 minutes. Part of 'talk to users every single day' to learn why they do or don't come back.

Track every post's performance and look for patterns in format, style and topic. For him video won, and feature releases and authentic moments were the best topics, so he made more of those. Also kill what doesn't work even if it went viral: the algorithm simulator went viral but was removed from SuperX because most people didn't use it.

Instead of AI-spamming generic replies under hundreds of posts, pick people in your niche you genuinely want to know and reply with real value: your experience, stories, thoughtful questions. Stay consistent with the same people daily. He met followers in person while traveling, and built this into SuperX Engage, which walks users through replying to people in their community and tracks their replies.

Stay active on social media to keep a constant relationship with users, who ask for new things daily. Fix small issues immediately. When a user asks for a feature in a tweet, build it within an hour or two; the requester talks about it and becomes an advocate. Also uses every product himself so he spots issues first.