SuperX · X growth tool
Start vlogging your life as a founder and post it on X
A post about filming in public passed 1M views
Workedfounder-brandorganic-short-video
What they did
Made a January 2025 New Year's resolution to vlog. Posted about what filming in public was like while at Amsterdam airport; by the time he landed in Rio it had over a million views. Coincided with closing the agency and starting to build SuperX.
What happened
Post passed 1M views; described as a second breakthrough for his audience
- Stage
- pre-launch
“In January 2025, I made this New Year's resolution where I decided I'm going to start vlogging. That was then when I posted this post that a lot of people now know me for.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from SuperX
All 13 SuperX tactics- Launch on Product Hunt and post about the product on social until $10K a monthTook one product from $0 to $20K a month on building in public alone
- Run five products at once so one platform change can't sink the businessPortfolio at ~$700K a month; one earlier product nearly died from X changes
- Send every support request to your own X DMs until the product makes $10K a monthDaily flow of users to the founder; fast fixes turn them into customers for life
- Build a feature within an hour or two of a user asking for it on XFounder says requesters become vocal advocates; no numbers
More from this episode
- Post honestly about your failures, then announce a service while it's viral150K views; first $3,000 client, and every agency client came inbound via DMs
- SuperX: After the launch post, post a personal selfie instead of another product pitchSelfie post: +$1K MRR in 24 hours; launch demo post got only 26 sign-ups
- SuperX: Build the features your niche is already going viral about, then post demo videosFounder says the demos worked; no numbers
- SuperX: Study the top posts of big accounts in your niche and reuse their ideasImpressions went from erratic to ~100K a day; X brings 95% of traffic
- SuperX: Rotate posts: a fun viral post, then a lesson or pitch, then a winFounder says it changed everything; no numbers
- SuperX: Pin one public goal to your profile and post progress toward it dailyFounder credits it for 34K followers in a year; no direct numbers
- SuperX: Track every post, make more of what works, and cut unused viral featuresVideo, feature releases and personal moments won; removed a viral but unused feature
- SuperX: Reply thoughtfully to the same people in your niche every dayFounder says followers became real friends; no numbers
- SuperX: Post videos on X instead of text posts10x the reach of his text posts