SuperX · X growth tool
Post videos on X instead of text posts
10x the reach of his text posts
Workedfounder-brandorganic-short-video
What they did
X is currently pushing video because it keeps people on the platform longer, so videos get more reach. Switched his posting from text to video. Watch what the platform favors and adapt as it changes.
What happened
Video posts got 10x the reach of text posts
- Stage
- growth
“For me, when I switched from text to video format, I got 10 times the reach of text posts.”
Related topics
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More from SuperX
All 13 SuperX tactics- Launch on Product Hunt and post about the product on social until $10K a monthTook one product from $0 to $20K a month on building in public alone
- Run five products at once so one platform change can't sink the businessPortfolio at ~$700K a month; one earlier product nearly died from X changes
- Send every support request to your own X DMs until the product makes $10K a monthDaily flow of users to the founder; fast fixes turn them into customers for life
- Build a feature within an hour or two of a user asking for it on XFounder says requesters become vocal advocates; no numbers
More from this episode
- Post honestly about your failures, then announce a service while it's viral150K views; first $3,000 client, and every agency client came inbound via DMs
- SuperX: Start vlogging your life as a founder and post it on XA post about filming in public passed 1M views
- SuperX: After the launch post, post a personal selfie instead of another product pitchSelfie post: +$1K MRR in 24 hours; launch demo post got only 26 sign-ups
- SuperX: Build the features your niche is already going viral about, then post demo videosFounder says the demos worked; no numbers
- SuperX: Study the top posts of big accounts in your niche and reuse their ideasImpressions went from erratic to ~100K a day; X brings 95% of traffic
- SuperX: Rotate posts: a fun viral post, then a lesson or pitch, then a winFounder says it changed everything; no numbers
- SuperX: Pin one public goal to your profile and post progress toward it dailyFounder credits it for 34K followers in a year; no direct numbers
- SuperX: Track every post, make more of what works, and cut unused viral featuresVideo, feature releases and personal moments won; removed a viral but unused feature
- SuperX: Reply thoughtfully to the same people in your niche every dayFounder says followers became real friends; no numbers