GTM Sauce

SuperX · X growth tool

Rotate posts: a fun viral post, then a lesson or pitch, then a win

Founder says it changed everything; no numbers

Workedfounder-brand

What they did

Four content types (entertaining, educational, inspirational, convincing/selling) posted in a loop. 1) Entertaining: funny, relatable, vulnerable, or a fun tool launch to win attention and warm up the algorithm. 2) Follow with educational or selling from goodwill, e.g. 'Here's how you grow on X, with SuperX'. 3) Inspirational: screenshot the resulting views/sales/followers and say what it means to you ('This is why I left my job'). Then repeat.

What happened

Claimed to build trust, educate and sell without being annoying
Stage
growth
11:52
“This is the framework that I use that changed everything for me, and it's saying that your content should be four types, entertaining, educational, inspirational, and convincing, so that's like selling your product.”
Rob Hallam
12:33
“So, at this point, probably got loads of views, maybe you've got a few sales, a few followers, take a screenshot of that, post it.”
Rob Hallam

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