GTM Sauce

SuperX · X growth tool

Track every post, make more of what works, and cut unused viral features

Video, feature releases and personal moments won; removed a viral but unused feature

Workedfounder-brandfeature-development

What they did

Track every post's performance and look for patterns in format, style and topic. For him video won, and feature releases and authentic moments were the best topics, so he made more of those. Also kill what doesn't work even if it went viral: the algorithm simulator went viral but was removed from SuperX because most people didn't use it.

What happened

Found video plus feature releases/authentic moments performed best; removed the algorithm simulator
Stage
growth
14:13
“So, in my case, algorithm simulator went viral, but I killed it from SuperX, because it was a feature that most people didn't even use.”
Rob Hallam
13:51
“So, in my case, it was feature releases and authentic moments. And then when you find what works, make more of it.”
Rob Hallam

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