GTM Sauce

B2C · AI homework helper app

How ProblemPal grows

1 tactic and 2 figures from 1 interview.

About ProblemPal

Who it's for
Students
Outcome
Scaled to $2,000/month

As described in the interviews, not independently verified.

ProblemPal's tactic

ProblemPal · B2C · AI homework helper app

Reuse your old TikTok account for each new app and pitch it head-on
One 200K-view 'finish homework in 10 seconds' video drove ProblemPal to $2K/month

The founder's TikTok account started for his unblocked-games site Evanclever, then was switched to ProblemPal (homework helper), then to Locked. For ProblemPal he posted a direct pitch video: 'How to finish your homework very quickly' in 10 seconds using ProblemPal. Earlier he had grown the Totally Science account from ~30K to ~100K followers with simple videos.

Workedorganic-short-videofounder-brand
The Superwall Podcast · 2026-06-11

ProblemPal by the numbers

MetricValueContextSaid in
revenueUSD 2,000/month
approximate
The Superwall Podcast
2026-06-113:20
views200K viewsper video
approximate
'How to finish your homework very quickly' video on the founder's own TikTok accountThe Superwall Podcast
2026-06-1120:49

Topics

Founder-led marketing and building in public1Short-form video marketing (TikTok, Reels, Shorts)1TikTok marketing for apps1

Interviews