GTM Sauce

Starter Story · 2026-06-07

I Built Two Apps That Make $120K/Month

Kyle Fowler, a self-taught iOS developer and lifelong card collector, built Cardstock (sports card value scanner, launched ~6 years ago) and Scanémon (the same app for Pokémon cards, launched 2025, MVP built in a day with Cursor's agent). Cardstock: ~15K active subs, ~$75K MRR, ~13K downloads/month. Scanémon: ~3,400 subs, ~$17K MRR, ~16K new customers/month. Together ~$120K/month (~$1.5M/year) with a team of five. First users came from a Reddit post; current marketing leans on TikTok slideshows distributed to creators via Noise, paid per view.

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5 tactics

Cardstock · B2C · sports card value scanner

Grew into ~$75K MRR over six years

A lifelong card collector wanted to catalog and sort his cards and look them up away from the physical collection. He searched the App Store, found no app for it, and built one himself. He recommends keeping a notes doc of slow, repetitive tasks in your own life and building the most minimal solution.

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Starter Story · 2026-06-07

Cardstock · B2C · sports card value scanner

Founder calls it their biggest success; no numbers given

Pick a slideshow format, find which versions get views and which convert, and balance the two to drive downloads. Use Noise to send the slideshow template to creators, who post it and are paid per view. Cheaper start: post slideshows on your own TikTok account or a few accounts to validate before paying creators. Attribution is hard unless it is the only channel you run.

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Starter Story · 2026-06-07

Cardstock · B2C · sports card value scanner

First downloads came almost immediately; no numbers

After finishing Cardstock, posted a Reddit update announcing it was complete (implying earlier progress posts). No subreddit or post details given.

Workedcommunitypr-launch
Starter Story · 2026-06-07

Scanémon · B2C · Pokémon card value scanner

$17K MRR and 3,400 subscribers in a year; more new customers a month than the original

Took the Cardstock sports-card scanner model and built 'basically the same app, but for Pokémon cards' (Scanémon) in 2025. Had Cursor's agent generate essentially everything; MVP done in one day.

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Starter Story · 2026-06-07

Cardstock · B2C · sports card value scanner

Team of three grew to five; revenue from a few hundred a month to ~$1.5M a year

When Cardstock made almost nothing, invited two friends (headed for retail/restaurant jobs) to help and split revenue three ways, even though they barely coded. Taught them to code and worked together for 2-3 years while he kept full ownership.

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Starter Story · 2026-06-07

Numbers mentioned

WhoMetricValueContextWhen
Open Brace AppsrevenueUSD 120K/month
approximate
Both apps combined1:03
Open Brace AppsrevenueUSD 120K/month
approximate
Title figure; shown MRR sums to ~$92K0:00
Open Brace AppsrevenueUSD 1.5M/year
approximate
'1.5 mil a year', said in the context of Cardstock's growth but consistent with both apps combined1:03
Cardstockrevenuea few hundred dollars
approximate
Early days with three founders1:03
Open Brace Appsteam size5 peopleUp from three founders1:03
Cardstockpaying users15K subscriptions
approximate
Active subscriptions2:10
CardstockmrrUSD 75K
approximate
2:10
Cardstockdownloads13K downloads/month
approximate
2:10
Scanémonpaying users3,400 subscriptions
approximate
Active subscriptions, ~1 year after launch2:30
ScanémonmrrUSD 17K
approximate
~1 year after launch2:30
Scanémonnew customers16K customers/month
approximate
'New customers' per month, more than Cardstock; may mean new users/downloads2:30
Cardstocktime to milestone6 months
approximate
Idea to completed app, including a 3-month gap5:25
Scanémontime to milestone1 days
approximate
MVP built with Cursor's agent5:47