Cardstock · B2C · sports card value scanner
Post on Reddit when the app is finished
First downloads came almost immediately; no numbers
Workedcommunitypr-launch
What they did
After finishing Cardstock, posted a Reddit update announcing it was complete (implying earlier progress posts). No subreddit or post details given.
What happened
First downloads came quickly
- Stage
- Launch (Launch (~2020))
- Effort
- One launch post
“I finished it and gave a Reddit update post about having completed it, and then so I got my first downloads pretty quick immediately.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Cardstock
All 16 Cardstock tactics- Spend two weeks on keyword research, then put the best terms in your title#1 for 'baseball card scanner' for 2-3 years; ~$9-10K MRR with no marketing
- Film a valuable card, scan it with the app in hand, then reveal its priceFirst one hit 184K views; became the repeatable format behind the TikTok growth
- Pay creators about $1 per 1,000 views to post your slideshow template~7,600 posts in a month for $2,600, about $1 CPM; biggest recent growth driver
- Announce the launch in the same subreddit, linking your earlier idea post12 paid downloads (~$60) on launch day
- Make the app free to download and charge $5 a month instead of $4.99 onceBiggest revenue jump ever; growth took off from the 2021 switch
- Post your app idea in the hobby's subreddit before building it10-15 people said they'd use it; later drove launch downloads
More from this episode
- Cardstock: Build the app you wanted for your own hobby when the App Store has noneGrew into ~$75K MRR over six years
- Cardstock: Give creators TikTok slideshow templates to post and pay them by viewsFounder calls it their biggest success; no numbers given
- Scanémon: Rebuild your working app for a nearby hobby, built in a day with AI$17K MRR and 3,400 subscribers in a year; more new customers a month than the original
- Cardstock: Bring in friends for a three-way revenue split and teach them to codeTeam of three grew to five; revenue from a few hundred a month to ~$1.5M a year