Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

“I think probably we haven't tested it enough. But every time I tried to like do like a little like prelude, it didn't do as well.”

“we ask people to turn on not notifications right away. I know you're not supposed to do this. Everyone is like, "Show some value first, and then" Uh but it has worked best for us right there”

“I made them for my team as kind of like lessons uh I've learned when she failed miserably at our onboarding over and over. After like a round of failures and an eventual success”

“I think the most powerful proof that we use actually is that we are showing you your own data. You know it's hyper-personalized.”

“we tried the benefits towards the end, um like you'll have more energy, you'll feel great, and it worked worse than this”

“We're trying to emotionally put people back in a place where they remember what that feels like. The buy-in is important, but I think we're trying to actually slow the onboarding down”

“We want to segment our users super well. We ask them how they usually feel.”

“Those kinds of hooks that promise a long-term value tend to work poorly in like social media, on Meta, because on Meta, you need to like break through like people's blind spots.”

“I think we've spent the past year and a half, 2 years really trying to fix that rift. And we've seen uh a big payoff.”

“And actually, um most of the time we just sell the annual plan.”

“But all of the things that we kind of think are more immediate and could be life-saving in some cases are free.”

“here's your App Store page, and it says, "Find out how you're really feeling in 2 minutes. Let's check." Uh and it's like a video as the first tab”