Welltory · B2C · Apple Watch stress and energy app
Show users their own stress data during onboarding as the proof
Guest calls it the strongest proof, above reviews and research; no numbers
Workedonboardingproduct-activation
What they did
While analysis runs, a 'warming up' screen shows how much data is being processed. Then: minutes of stress from a recent clean day (e.g. 192 minutes), a timeline of their day with stressed/active/recovering periods and an animated zoom on a blue recovery period ('your body was doing a good job' - empowerment after the scare), then an animated 30-day calendar of built-up stress, and the share they relieved on their own (~20-30%). All numbers come from the user's real Apple Watch data.
What happened
Guest says showing users their own data is the most powerful proof they use, more than reviews, user counts or studies.
In their words
The Superwall Podcast · Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)“I think the most powerful proof that we use actually is that we are showing you your own data. You know it's hyper-personalized.”
“So, we immediately then shift to an empowerment narrative, and we say, "Hey, but even though you had all this stress, you also fought back to reclaim your energy, and we can show you when this happened.”
“We pull up an entire calendar of the past 30 days, and we're like, "Hey, um this is like all the built-up stress you've had over the past month. It's a lot."”
Related topics
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All 13 Welltory tacticsMore from this episode
- Welltory: Ask users to sync their Apple Watch data on the very first screenOver 90% connect their data; intro screens before it did worse
- Welltory: Ask to turn on notifications right away, before showing much valueWorked best in that spot, against best-practice advice; no numbers
- Welltory: Build onboarding as a six-step pitch that ends on what users lose todaySucceeded after repeated failed onboardings; no numbers given
- Welltory: End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- Welltory: After the permission screens, ask 'Ever feel tired when you haven't done much?'
- Welltory: Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers50-70% of women pick low energy; men pick stressed or fine
- Welltory: Hook every ad on something scary happening inside your bodyBeat long-term 'feel less tired' hooks on Meta, per guest; no numbers
- Welltory: Build the product around the promise your ads sell, not the ad featuresGuest reports a big payoff after 1.5-2 years; no numbers
- Welltory: Offer just a $99.99 yearly plan with no free trial, but let users close it
- Welltory: Keep basic and possibly life-saving health tracking free; charge for deeper analysisOver 60% of conversions happen after day one, over the next couple of months
- Welltory: Open the App Store page with a video saying 'Find out how you're really feeling in 2 minutes'