Welltory · B2C · Apple Watch stress and energy app
Ask to turn on notifications right away, before showing much value
Worked best in that spot, against best-practice advice; no numbers
Workedonboardingnotifications
What they did
Right after the health-data sync and data agreement screens, before any analysis or value is shown, the onboarding asks users to turn on notifications, contrary to the usual 'show value first' advice.
What happened
Guest says this placement has worked best for them.
In their words
The Superwall Podcast · Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)“we ask people to turn on not notifications right away. I know you're not supposed to do this. Everyone is like, "Show some value first, and then" Uh but it has worked best for us right there”
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All 13 Welltory tacticsMore from this episode
- Welltory: Ask users to sync their Apple Watch data on the very first screenOver 90% connect their data; intro screens before it did worse
- Welltory: Build onboarding as a six-step pitch that ends on what users lose todaySucceeded after repeated failed onboardings; no numbers given
- Welltory: Show users their own stress data during onboarding as the proofGuest calls it the strongest proof, above reviews and research; no numbers
- Welltory: End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- Welltory: After the permission screens, ask 'Ever feel tired when you haven't done much?'
- Welltory: Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers50-70% of women pick low energy; men pick stressed or fine
- Welltory: Hook every ad on something scary happening inside your bodyBeat long-term 'feel less tired' hooks on Meta, per guest; no numbers
- Welltory: Build the product around the promise your ads sell, not the ad featuresGuest reports a big payoff after 1.5-2 years; no numbers
- Welltory: Offer just a $99.99 yearly plan with no free trial, but let users close it
- Welltory: Keep basic and possibly life-saving health tracking free; charge for deeper analysisOver 60% of conversions happen after day one, over the next couple of months
- Welltory: Open the App Store page with a video saying 'Find out how you're really feeling in 2 minutes'