Welltory · B2C · health app
Drop the feature list from your paywall and speak to the user's problem
Unknownpaywallonboarding
What they did
The onboarding spends several screens on the user's stress and the effect it might have on their health before the paywall. The paywall screen has no list of features; it leans into the stress pain point instead.
In their words
The Superwall Podcast · Joseph Choi - What 500M App Downloads Taught Me About Human Psychology“Welltory is a health app whose onboarding spends time on your stress and the effect it might have on your health before the paywall. Their paywall doesn't even have a list of features on the paywall screen. It just leans into the pain point on the paywall itself”
Related topics
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- Show users their own stress data during onboarding as the proofGuest calls it the strongest proof, above reviews and research; no numbers
- End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- After the permission screens, ask 'Ever feel tired when you haven't done much?'
- Hook every ad on something scary happening inside your bodyBeat long-term 'feel less tired' hooks on Meta, per guest; no numbersBlack hat
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