CocoPicks · B2C · AI photo app
Post before-and-after videos of your app's results instead of viral pranks
Converted better than pranks with 30M+ views; no numbers
Workedorganic-short-video
What they did
The app had been posting prank videos that got over 30 million views but were not its best converters. It moved to more before-and-after content: someone takes a photo, puts it through the app and gets the result the viewer wants for their own photos.
What happened
Before-and-after videos did a better job of getting people to want the app than the prank videos with 30M+ views; no conversion numbers given.
In their words
The Superwall Podcast · Joseph Choi - What 500M App Downloads Taught Me About Human Psychology“the problem was that the pranks weren't really their best converting videos. Eventually, they started doing more before and after content, and those videos did a better job of actually getting people to want the app.”
“Compared to if I see someone take a photo, put it through the app, and get the result that I want for my own photos, now I have a reason to download it.”
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