Pingo · B2C · language learning app
Film people using your app and getting roasted by its AI voice
Blew up on Instagram and TikTok; no numbers
Workedorganic-short-video
What they did
Videos show people using the language app to learn different languages; when they get something wrong, the app roasts them with an AI voice. The app is the main character of the video rather than a logo at the end.
What happened
The content blew up on Instagram and TikTok; host calls it perfect marketing for the app. No numbers in this episode.
In their words
The Superwall Podcast · Joseph Choi - What 500M App Downloads Taught Me About Human Psychology“They came up with this idea of creating content with people that use the app to learn different languages, and when they got something wrong, the app would roast them with an AI voice. This content blew up on Instagram and TikTok”
Related topics
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More from Pingo AI
All 21 Pingo AI tactics- Film the AI tutor roasting a learner until they cry on cameraTop video hit 52M views; the format has worked in every language since September
- Have assistants DM small creators learning the language, then move them to emailBuilt a roster of ~100 creators across ~20 languages
- Show a timeline on the paywall: free today, reminder before billing, cancel anytimeBeat social-proof and yearly-vs-monthly paywall versions; no numbers given
- Film creators mispronouncing foreign words while the app's AI roasts them$500K/month and over a billion views
- Film yourselves talking to the app on TikTok, one account per languageReached $20K MRR in about 3 months with almost no outside creators
- Tie videos to beginner lessons and culture moments, like K-dramas or the TikTok banA 'basic Korean quiz' got 77K views; a TikTok-ban/RedNote video got 1M
More from this episode
- CocoPicks: Post before-and-after videos of your app's results instead of viral pranksConverted better than pranks with 30M+ views; no numbers
- Cal AI: Scale your influencer program to thousands of influencers2,000+ influencers; cost per download fell as it grew
- Welltory: Drop the feature list from your paywall and speak to the user's problem
- Bryce: Pay influencers to post about your appMillions of views but under $500 in revenue