Pingo AI · B2C · AI language speaking app
Have assistants DM small creators learning the language, then move them to email
Built a roster of ~100 creators across ~20 languages
Workedcreator-opsugc-creators
What they did
VAs (Morrie did it himself for the first few thousand) search TikTok/Instagram by keywords: 'learning German', 'practicing German', 'speaking German'; if the well runs dry, 'German major/minor/class'; native speakers last. Target micro-creators under 10K followers (10-30K ideal, 5-10K also good; some under 2K blew up) with at least one breakout video and real language skill; guess their viewers' country. DM: 'Hey, I love your [language] content. I'm with Pingo. We're a language app with 3 million users. We'd love to make content with you.' On a yes: new account, warm it up, per-video rate plus bonuses, app access; then move to email and a CRM to track follow-ups.
What happened
~100 active creators; the process fed the 350M+ views/month engine.
In their words
The Superwall Podcast · Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)“And so what we kind of have them look for is like definitely micro-creators, like under 10,000 followers. In the Japanese learning niche, I kind of want them to see have at least one breakout video.”
“Like so let's call it let's take German, right? Like learning German, practicing German, speaking German, like kind of any of those basic keywords.”
“It'll be like, "Hey, blank. I love your insert language content. I'm with Pingo. We're a language app with X million users,"”
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