Pingo AI · B2C · AI language speaking app
Post language-tip slideshows that end with a pitch for the app
Some hit 1M views, but accounts burned out fast; weak-CTA slides converted far worse
Mixedorganic-short-video
What they did
Tried TikTok slideshows (e.g. 'Top five phrases to get fluent in Japanese', last slide 'I learned it on Pingo'), some with strong calls to action. Accounts spiked then crashed. Conversion: strong-CTA slideshows beat weak ones, and videos using Pingo beat both by a wide margin.
What happened
Some slideshows got ~1M views and converted for a while, then accounts crashed; far lower conversion than Pingo demo videos.
In their words
The Superwall Podcast · Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)“And the slideshow stuff with a really good CTA could work. It could go viral.”
“the conversion difference between that and the strong call-to-action slides, but let alone the conversion difference between those slideshows and our videos using Pingo, was like night and day.”
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- Pingo AI: Have assistants DM small creators learning the language, then move them to emailBuilt a roster of ~100 creators across ~20 languages
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- Pingo AI: Treat creators like investments: drop the weakest, keep the stars, train the middleTop 20-30% of ~100 creators drive most views; cut 30-50 who drove none
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- Pingo AI: Offer the free trial only on the yearly plan and hide the monthly one
- Pingo AI: Test a 3-day against a 7-day free trial, US and abroad separatelyNear-even in the US; 7-day converted ~2% better internationally (early data)
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- Pingo AI: Bill US users through web checkout to keep more of each sale
- Pingo AI: Join Y Combinator, then raise quickly on strong revenue and CAC/LTV~100 investor meetings booked; round closed in about 3 days