Pingo AI · B2C · AI language speaking app
Tie videos to beginner lessons and culture moments, like K-dramas or the TikTok ban
A 'basic Korean quiz' got 77K views; a TikTok-ban/RedNote video got 1M
Workedorganic-short-video
What they did
Hooks that worked: basic conversation aimed at beginners ('basic Korean quiz', 'learning X in Y language'); cultural hooks per language (K-drama, Squid Game audio on Korean videos, the TikTok ban and RedNote for Chinese, French music on French videos). Then blended in humor, which went even more viral. A content lead who lived in Germany coaches German creators on culture.
What happened
Basic Korean quiz 77K views; Chinese TikTok-ban/RedNote video ~1M views; humor blends went further.
In their words
The Superwall Podcast · Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)“We also found like cultural hooks worked really well, like talk about K-drama, talking about cultural events going on.”
“This one got a million views. So this was like when TikTok was getting banned, and the whole RedNote thing, so like we ran with that and that worked really well.”
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