Cal AI · B2C · calorie tracking app
Scale your influencer program to thousands of influencers
2,000+ influencers; cost per download fell as it grew
Workedinfluencer
What they did
Scaled to more than 2,000 influencers. The host stresses this was an influencer model, very different from paying zero-follower creators to make UGC.
What happened
Cost per download went down as the program grew; the host reads this as evidence that repeat exposure does not saturate the audience.
- Stage
- scale
Related topics
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More from Cal AI
All 80 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- CocoPicks: Post before-and-after videos of your app's results instead of viral pranksConverted better than pranks with 30M+ views; no numbers
- Pingo: Film people using your app and getting roasted by its AI voiceBlew up on Instagram and TikTok; no numbers
- Welltory: Drop the feature list from your paywall and speak to the user's problem
- Bryce: Pay influencers to post about your appMillions of views but under $500 in revenue