Cal AI · B2C · photo calorie tracking app
Agree with a creator's view boast, then guarantee 700-800K views when they claim 1M
Guaranteed a profitable CPM on every deal; creators couldn't back down
Workedinfluencercreator-ops
What they did
When a creator says they can 'easily get a million views', agree and add a minimum view clause a couple hundred thousand below that (e.g. 800K, or 700K after checking their page), framed as 'just for our safety' and 'so it's not stressful for you'. Payment is tied to hitting the floor each month. Check their actual numbers first so the floor is realistic and hit every month.
What happened
Acted as a safety net that kept deals at a profitable CPM; creators usually agreed because the floor was below their own claim.
“Let's maybe just put a minimum view clause on it of 800,000, because you can easily get a million. We just add that for our safety, really.”
“And it was like a safety net for us that we knew the deal was going to be really good and at a profitable CPM. And then the influencers told us themselves that they could hit more than those views, so they can't really back down then.”
“I'd rather put the minimum view clause at 700,000 just so we know you're you're going to hit it every month without fail, and it's not stressful for you.”
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