Cal AI · B2C · photo calorie tracking app
Pay a Love Island contestant for day-in-the-life videos
Started well but underperformed; viewers mostly came for his partner
Mixedinfluencer
What they did
Did a couple of day-in-the-life videos with UK Love Island's Harry Cooksley. Tried to also sign his partner Shakira through him, but it never happened.
What happened
Did pretty well at the start but not as well as expected; comments were mostly about Shakira, whose mostly-female fan base was the real audience.
- Effort
- a couple of videos
“we did a couple of videos last year with one of some of the people from the UK Love Island, Harry Cooksley, and like he did day-in-the-life videos, so we thought they were going to do really well, and they did do pretty well at the start”
“So that also made me think that's that's probably why the the videos didn't perform as well as we thought, is because people are actually just watching Harry's content to to see Shakira”
Related topics
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