Cal AI · B2C · AI calorie tracking app
Pay creators a base rate plus view bonuses, capped at about 1M views
Views past the cap come free; founder's reasoning, no numbers
Unknowninfluencercreator-ops
What they did
Set a base rate for a package (about $350-450 for four posts), then let creators unlock a couple of view bonuses so they are incentivized to go viral. Cap the bonuses, usually at the 1M-view tier, and pay nothing beyond it. Reasoning: most videos lose money, and the profit comes from the one or two a month that go viral, so you need to keep that upside; creators don't feel much difference between 1M and 2M views, a video that hits 1M often keeps growing to 1.3-5M, and very viral views reach a broad, less targeted audience that converts worse.
What happened
Everything past the cap is 'gravy' for Cal AI; no numbers given
“you want to come up with like a base rate, like, "Yeah, it's We'll do 450 or $400, 350 for four posts." And then like, the- they can unlock a couple view bonuses.”
“So, I like it's I think it's good to have view bonuses so that the creators are incentivized to go viral, but like you want to cap it at a certain point. That way, like everything past that is just gravy for you.”
“Yeah, usually a million plus.”
“And if a video gets a million views, it'll probably grow to 1.3, 2, 4, 5 million views.”
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More from Cal AI
All 84 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- Cal AI: Ask creators to cross-post on both platforms as a casual, no-big-deal extraCreators accept most of the time; founder's claim, no numbers
- Cal AI: Measure revenue per 1,000 views and keep what you pay creators below it
- Cal AI: Match download spikes to each creator post early on to learn what convertsEach early video showed as a spike (e.g. 100 to 200 downloads an hour)