Cal AI · B2C · AI calorie tracking app
Ask creators to cross-post on both platforms as a casual, no-big-deal extra
Creators accept most of the time; founder's claim, no numbers
Workedinfluencercreator-ops
What they did
Always ask influencers to cross-post. Offer the deal (e.g. '$400 for four posts'), then add 'just cross-post it on both platforms' (Instagram and TikTok) as if it were nothing. If they push back, downplay it: they're already making the video, so posting it twice costs them nothing. Making it sound like a big deal makes them treat it as one.
What happened
Creators are fine with cross-posting most of the time
“So, [laughter] we always try and have people cross-post”
“I'll be like, "Oh yeah, you know, we'll pay you $400 for four posts." And they're like, and, "Yeah, just cross-post it on both platforms, no big deal."”
“Like, they're they're they're cool with that most of the time. It's like if you make it out to be a big deal, [sighs] they'll make it out to be a big deal.”
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More from Cal AI
All 84 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- Cal AI: Pay creators a base rate plus view bonuses, capped at about 1M viewsViews past the cap come free; founder's reasoning, no numbers
- Cal AI: Measure revenue per 1,000 views and keep what you pay creators below it
- Cal AI: Match download spikes to each creator post early on to learn what convertsEach early video showed as a spike (e.g. 100 to 200 downloads an hour)