Cal AI · B2C · photo calorie tracking app
Have creators show the photo-scan naturally in the first 15 seconds, with no script
Called one of the biggest rules; no numbers
Workedinfluencer
What they did
Pick creators who can fit the app's 'golden moment' (snap a photo of food to log calories) into their normal video. No script and no heavy ad read; creators often just show themselves scanning a meal without naming the app. The app must appear within the first 15 seconds.
What happened
Guest calls the 15-second rule one of the biggest rules for the program.
“we had Cal AI's golden moment, which was the picture-taking feature. So you take a picture, show the app that way. And we just tried to find influencers that could seamlessly get that into their videos.”
“we always tried to get the app inside the first 15 seconds. Probably one of the biggest rules for us.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Cal AI
All 84 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Ask creators to cross-post on both platforms as a casual, no-big-deal extraCreators accept most of the time; founder's claim, no numbers
- Pay creators a base rate plus view bonuses, capped at about 1M viewsViews past the cap come free; founder's reasoning, no numbers
- Match download spikes to each creator post early on to learn what convertsEach early video showed as a spike (e.g. 100 to 200 downloads an hour)
- Run a short ad with a one-line hook, the app in use, then the store linkAd has run about four months, which the host reads as a winner
More from this episode
- Cal AI: Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Cal AI: Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Cal AI: Let AI answer creators' email replies and hand warm ones to a managerAssistants' job ends at the first email; no results reported
- Cal AI: Pitch 'keep making your normal videos, just sneak us in', then ask for a callCalls ~10x the chance of signing; the pitch often lowered creators' prices
- Cal AI: Pay big lifestyle creators to scan their breakfast in day-in-the-life vlogs, 4 times a monthMost profitable content; one video drove hundreds to thousands of promo code uses
- Cal AI: Schedule a reality-TV star's posts just before and after her new season airsVery low CPM for a famous creator; no exact figure
- Cal AI: Buy only very cheap views at first, then pay more per deal once people know youDeals got more profitable over time, not less
- Cal AI: Test creators beyond fitness: moms, comedy, and fitness sub-nichesMixed: some moms profitable at $10 CPM; comedy got views but low intent
- Cal AI: Pay recipe, cooking and mukbang creators to promote a calorie trackerDidn't convert; cut early. Healthy-meal videos only okay
- Cal AI: Pay a Love Island contestant for day-in-the-life videosStarted well but underperformed; viewers mostly came for his partner
- Cal AI: Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Cal AI: Give outreach assistants monthly prizes for most creators contacted or signedKept assistants motivated; no numbers
- Cal AI: Befriend creators' managers, then ask to add the creator to the group chatLanded deals with a TV star; guest calls relationships the key
- Cal AI: Sign a second creator in the same niche as your best oneDidn't work at all; the first creator made $100K profit in a month
- Cal AI: Have a UGC creator post on the brand's own page, and restart as influencers get pricierPaused while influencer CPMs were cheap; now restarting for cheaper views