Cal AI · B2C · photo calorie tracking app
Have creators show the photo-scan naturally in the first 15 seconds, with no script
Called one of the biggest rules; no numbers
Workedinfluencer
What they did
Pick creators who can fit the app's 'golden moment' (snap a photo of food to log calories) into their normal video. No script and no heavy ad read; creators often just show themselves scanning a meal without naming the app. The app must appear within the first 15 seconds.
What happened
Guest calls the 15-second rule one of the biggest rules for the program.
“we had Cal AI's golden moment, which was the picture-taking feature. So you take a picture, show the app that way. And we just tried to find influencers that could seamlessly get that into their videos.”
“we always tried to get the app inside the first 15 seconds. Probably one of the biggest rules for us.”
Related topics
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