Cal AI · B2C · photo calorie tracking app
Schedule a reality-TV star's posts just before and after her new season airs
Very low CPM for a famous creator; no exact figure
Workedinfluencer
What they did
With Jessi (The Secret Lives of Mormon Wives), timed a couple of posts just before season 3 was released and a couple just after, when everyone was visiting her page. Deal landed through a team member's relationship with her influencer manager.
What happened
Expected to be very expensive, but the timing made the CPM really low.
“We tried to time her posts so that a couple of them came out just before the new season, and then a couple of them came out just after the new season was released.”
“But because we timed it so right, the CPM was actually really, really low, because everyone was going on her page anyway.”
Related topics
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