How SheetAI grows

Created a new YouTube channel for every product (MagicSlides, SheetAI, MagicForm...) and made videos about that product, because his apps serve different audiences and one channel covering them all would confuse viewers. Started 5 years ago with a poor setup rather than waiting to be ready. Videos keep selling for years (oldest MagicSlides video ~3 years old).

Every product is either a Chrome extension or a Google Workspace Marketplace add-on (Sheets, Slides, Forms), rather than a standalone product built from scratch, so the platform supplies the users. Examples: Send Simple and SheetAI (Google Sheets), MagicSlides (Google Slides), MagicForm (Google Forms), Blurweb (Chrome extension).

Each app is single-purpose ('this app does this'): talk to a YouTube video, blur sensitive info in one click, turn a document into slides. Reasoning: with many features neither the founder nor the customer knows what is being sold; people come for one thing, and a starter can't build everything.

In his first year he launched just one product and kept working on it although people didn't want it. He then switched to launching many small products and iterating on angles, ending up with 30+ products, of which 8 made revenue. Calls sticking with the one non-working product his biggest mistake.