How Snag grows

Any creator video over 50,000 views becomes a Meta ad candidate. Run a test campaign at ~$50/day per creative; if ROAS > 1 or CTR is very high, scale stepwise (50 -> 100 -> 200 -> 300/day). Returns are not linear (diminishing returns as spend rises), so watch for creative fatigue and keep producing new creatives to get 'more tickets to the lottery'.

Reach out to many creators, then interview each one to judge whether they have virality in them; about 9-10 of every 100 interviewed are kept. Put the keepers on a monthly retainer plus a CPM payment, and test their output. Videos soft-sell the app (e.g. a person reacting to someone giving items away for free on Snag).

Start from marketing: define the value proposition to show, then ask what the app must look like to hook a user in 3 seconds. Wireframe and design in Figma, feed the designs to Claude Code in the IDE (Cursor), and code it. Takes ~4-5 hours for a good app without the back end; add authentication so it passes App Store review.

Snag's pitch: pay a few dollars a month and get access to free products worth hundreds of dollars. Plans are weekly, monthly, yearly and one-time.

Uses Loops to send emails to churned users to convert them back to the app. No cadence or content given.

Uses Superwall to A/B test paywalls (weekly, monthly, yearly and one-time options offered). No test details given.