Snag · B2C · app for finding free stuff nearby
Turn creator videos with 50K+ views into Meta ads; test at $50 a day
One ad took ~$3K of spend before returns went negative; more videos needed to keep scaling
Workedpaid-socialugc-creators
What they did
Any creator video over 50,000 views becomes a Meta ad candidate. Run a test campaign at ~$50/day per creative; if ROAS > 1 or CTR is very high, scale stepwise (50 -> 100 -> 200 -> 300/day). Returns are not linear (diminishing returns as spend rises), so watch for creative fatigue and keep producing new creatives to get 'more tickets to the lottery'.
What happened
Example ad absorbed ~$3K total before ROAS turned negative; creative volume drives scale
- Stage
- Growth (After organic UGC traction)
- Effort
- ~$3K on the example ad; ongoing across many creatives
In their words
Starter Story · I Built A $30K/Month App: Here's My Exact Process [Idea, Build, Marketing]“If they're doing over 50,000 views per video, then those are great videos that you can run on Meta ads.”
“So, we spend around $50 a day. We just test whether a specific creative is worth it or not to keep running and to scale up.”
“So, you start off with 50, next day 100, 200, 300. For this ad, we placed around $3,000 in total for this ad before the ROAS became negative.”
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