Benji's earlier apps (before Snag)
Film the videos yourself when you can't pay creators; hire an editor on a package deal
Filmed thousands of videos for earlier apps; no results given
Unknownorganic-short-videofounder-brandpaid-social
What they did
With no money for UGC creators or influencers, the founder filmed the videos himself ('probably thousands' across earlier apps), then found an editor on a package deal to edit at scale and ran the videos as paid ads.
- Stage
- Earlier apps, as a college student with no budget
- Effort
- Thousands of self-filmed videos
In their words
Starter Story · I Built A $30K/Month App: Here's My Exact Process [Idea, Build, Marketing]“So if you don't have money to hire UGC creators or influencers, start filming them yourself. I filmed probably thousands of videos for my previous apps by myself.”
“And then you can find an editor to edit your videos at scale, have a package deal, to run them as paid ads.”
Related topics
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More from this episode
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- Snag: Start from the ad pitch, sketch in Figma, then build with Claude Code in hoursGets a working app (no back end) in 4-5 hours; used for 45+ apps
- Snag: Charge a few dollars a month for access to free stuff worth hundredsFounder credits it for a very high conversion rate; no rate given
- Snag: Email people who cancelled to win them back
- Snag: A/B test your paywalls