Snag · B2C · app for finding free stuff nearby
Interview 100 creators, keep the best 10, pay a monthly fee plus per-view bonus
~10% of interviewed creators pass; $1-2K profit per 100K views; one video hit 240K views
Workedugc-creatorscreator-opsorganic-short-video
What they did
Reach out to many creators, then interview each one to judge whether they have virality in them; about 9-10 of every 100 interviewed are kept. Put the keepers on a monthly retainer plus a CPM payment, and test their output. Videos soft-sell the app (e.g. a person reacting to someone giving items away for free on Snag).
What happened
Example video got 240K views; every 100K views yields ~$1-2K in subscription profit; part of growth to ~$30K MRR
- Stage
- Launch (First four months after launch)
In their words
Starter Story · I Built A $30K/Month App: Here's My Exact Process [Idea, Build, Marketing]“you reach out to a bunch of creators first, and then filter them one by one by interviewing them to see whether they have that virality built in them.”
“Then you put them on a monthly retainer plus a CPM structure, and then you test them.”
“What we typically see is with every 100,000 views, we can make around 1 to $2,000 that we can directly make from subscription profits.”
Related topics
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