GTM Sauce

Starter Story · 2026-09-02

I was stuck at $100 for 2 years until I made one change. Now my app makes $10K/month

Piotr Obidowski, a Polish tech lead, built Visualizee (AI architectural rendering for architects and interior designers) as a solo side project. It sat at ~$100-150/month for two years with a ComfyUI-like node interface; ~6 months ago he replaced it with a ChatGPT-style chat plus prompt assistant ('Vizzy') and switched from one-time payments to monthly subscriptions, reaching $8.2K MRR (~$10K/month incl. one-time payments).

Play the episode

4 tactics

Visualizee · B2B · AI rendering for architects

Revenue ~$150/month -> ~$10K/month in 6 months; pricing changed too

V1 was a node-based editor like ComfyUI (upload image -> node, connect nodes, write prompt, many parameters). After users said it was too hard, rebuilt as a ChatGPT-style chat: user uploads sketch/model and types a plain request; an AI assistant ('Vizzy') asks follow-up questions, presents a plan with selectable options (materials, lighting e.g. 'raw concrete', 'blue hour'), builds the prompt, and sends it to image-generation services. Also produces videos.

Workedproduct-activationonboarding
Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

~300 subscribers, $8.2K MRR, 25% trial-to-paid; the app was also redesigned

Alongside the UI pivot, moved from one-time payments to monthly recurring plans: 7-day free trial, then $35/month or $80/month depending on render volume. One-time payments still exist and add to revenue.

Workedpricingpaywall
Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

When AI image generation emerged, avoided a generic AI toy and targeted architects and interior designers who need client-ready photoreal renders from sketches or models.

Unknownpositioning-niche
Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

Stuck with it until a pivot found traction

Kept the product alive through two flat years because competitors in the same space had many customers, reasoning the problem was his execution rather than demand.

Workedvalidation
Starter Story · 2026-09-02

Numbers mentioned

WhoMetricValueContextWhen
VisualizeemrrUSD 8,200/month2:26
VisualizeerevenueUSD 10K/month
approximate
MRR plus one-time payments2:26
VisualizeerevenueUSD 100–150/month
approximate
Plateau for the first two years before the pivot (founder says $100, then $150 at pivot)1:03
Visualizeetime to milestone24 months
approximate
Duration of the ~$100/month plateau before pivot1:03
Visualizeetime to milestone6 months
approximate
From pivot to ~$10K/month1:03
VisualizeepriceUSD 35/monthLower tier, after 7-day free trial2:26
VisualizeepriceUSD 80/monthHigher tier (more renders)2:26
Visualizeepaying users300 subscribers
approximate
2:26
Visualizeeusers300 visitors/day
approximate
Landing page visitors per day ('over 300')2:26
Visualizeetrial starts5–10 trials/day
approximate
2:26
Visualizeeconversion rate25%
approximate
trial -> paid (7-day free trial)2:26
Visualizeetime to milestone5 months
approximate
Time to build V1, after hours4:10