Starter Story · 2026-09-02

I was stuck at $100 for 2 years until I made one change. Now my app makes $10K/month

Piotr Obidowski, a Polish tech lead, built Visualizee (AI architectural rendering for architects and interior designers) as a solo side project. It sat at ~$100-150/month for two years with a ComfyUI-like node interface; ~6 months ago he replaced it with a ChatGPT-style chat plus prompt assistant ('Vizzy') and switched from one-time payments to monthly subscriptions, reaching $8.2K MRR (~$10K/month incl. one-time payments).

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4 tactics

Visualizee · B2B · AI rendering for architects

Swap a complex editor for a chat assistant that writes the prompt for users

Revenue ~$150/month -> ~$10K/month in 6 months; pricing changed too

“I had a direct feedback from people, "Okay, it's too hard to understand for us." So I decided to pivot and to simplify the product to chat-based solution with the a- prompt assistant”

Workedproduct-activationonboarding

Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

Switch from one-time payments to $35 or $80 monthly plans with a 7-day trial

~300 subscribers, $8.2K MRR, 25% trial-to-paid; the app was also redesigned

“One-time payments are not bringing repeated revenue. So, we need to change to monthly recurring payments and that worked.”

Workedpricingpaywall

Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

Aim AI image generation at architects and interior designers

“I didn't want to create another generic AI toy. I just wanted to find a specific niche that I can cover with”

Unknownpositioning-niche

Starter Story · 2026-09-02

Visualizee · B2B · AI rendering for architects

Keep going when competitors have customers; blame your execution, not demand

Stuck with it until a pivot found traction

“I was looking at the competition. They've worked. So the competition is working, right? There is a lot of solutions. They have a lot of customers.”

Workedvalidation

Starter Story · 2026-09-02

Numbers mentioned

Subject	Metric	Value	Quote
Visualizee	mrr	USD 8,200/month	“our current MRR is 8.2”
Visualizee	revenue MRR plus one-time payments	USD 10K/month approximate	“combining with one-time payments, we are close to the $10,000 per month”
Visualizee	revenue Plateau for the first two years before the pivot (founder says $100, then $150 at pivot)	USD 100–150/month approximate	“It was actually stuck at $100 per month”
Visualizee	time to milestone Duration of the ~$100/month plateau before pivot	24 months approximate	“for the two first years, it was a nightmare”
Visualizee	time to milestone From pivot to ~$10K/month	6 months approximate	“now, after pivot, 6 months ago, the revenue exploded”
Visualizee	price Lower tier, after 7-day free trial	USD 35/month	“after that you have $35 per month or $80 per month, depending on how much you want to render”
Visualizee	price Higher tier (more renders)	USD 80/month	“after that you have $35 per month or $80 per month, depending on how much you want to render”
Visualizee	paying users	300 subscribers approximate	“Currently, I have around 300 active subscribers.”
Visualizee	users Landing page visitors per day ('over 300')	300 visitors/day approximate	“now it's over 300 daily on the landing page”
Visualizee	trial starts	5–10 trials/day approximate	“around 5 to 10 new trials daily with 25% converting to paid”
Visualizee	conversion rate trial -> paid (7-day free trial)	25% approximate	“around 5 to 10 new trials daily with 25% converting to paid”
Visualizee	time to milestone Time to build V1, after hours	5 months approximate	“The first version took approximately 5 months after hours”