Visualizee · B2B · AI rendering for architects
Switch from one-time payments to $35 or $80 monthly plans with a 7-day trial
~300 subscribers, $8.2K MRR, 25% trial-to-paid; the app was also redesigned
Workedpricingpaywall
What they did
Alongside the UI pivot, moved from one-time payments to monthly recurring plans: 7-day free trial, then $35/month or $80/month depending on render volume. One-time payments still exist and add to revenue.
What happened
Founder says it worked; ~300 subscribers, $8.2K MRR, 25% trial->paid
- Stage
- At pivot, ~6 months before recording
This shipped together with other changes, so the result can't be credited to this alone.
Related topics
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More from this episode
- Visualizee: Swap a complex editor for a chat assistant that writes the prompt for usersRevenue ~$150/month -> ~$10K/month in 6 months; pricing changed too
- Visualizee: Aim AI image generation at architects and interior designers
- Visualizee: Keep going when competitors have customers; blame your execution, not demandStuck with it until a pivot found traction