B2B · interactive product demo maker

How Supademo grows

7 tactics and 11 figures from 1 interview.

Supademo makes interactive product demos, built after its founder talked to over 100 B2B SaaS founders who hated making demo videos. Its traffic comes from a few roughly even sources: search and AI chatbots, free ungated tools, building in public on LinkedIn, and a free plan whose watermarked shared demos bring new viewers.

Before building, Supademo's founder Joseph talked to more than 100 B2B SaaS founders about making demos, heard that it was painful, then built a V1 to test whether people would pay; the product later reached 3M dollars ARR.Supademo
Supademo wrote comparison pages against every competitor and thousands of how-to pages answered with embedded demos; it said search and AI chatbots together bring about 30-40% of visitors, with no page-level numbers.Supademo (1)Supademo (2)
Supademo opened parts of its real product as dozens of free tools needing no signup, which it reported bring about 20% of traffic and turn 15-20% of those visitors into sign-ups.Supademo
Supademo treats its free plan as its main growth engine: shared demos carry a watermark, and sharing, referrals and word of mouth bring about 30% of visitors.Supademo
Supademo reported that building in public on LinkedIn, posting product updates and the company story, brings about 20% of visitors.Supademo
For early users, Joseph offered on Reddit and Indie Hackers to make free demos for founders who posted their sites, replying in public; he said onlookers then signed up or asked for one, without numbers.Supademo

Summary written 2026-10-05 from the tactics below. Figures are as founders stated them.

About Supademo

What it is: AI-powered tool that records a product workflow and turns it into a clickable, embeddable interactive demo
Who it's for: B2B SaaS companies and founders showing their product on websites, docs, sales and onboarding
Business model: Product-led freemium SaaS; free/starter tier is the main growth engine
Pricing: Freemium/starter tier plus paid plans (prices not stated)
Launched: ~2.5 years before 2026-03 (c. late 2023)
Funding: unknown
Outcome: Just over $250K MRR, $3M+ ARR, 150,000+ users; G2's #5 fastest-growing product in 2025

As described in the interviews, not independently verified.

Supademo's 7 tactics

Supademo · B2B · interactive product demo maker

Ask founders on Reddit to post their site, then reply with a free demo you made

Onlookers saw the demos and signed up or asked for one; no numbers

Posted offers on Reddit and Indie Hackers to make free Supademos for founders: they posted their product URL, Joseph built an interactive demo of their product himself and replied in the thread with it, so they could sign up, duplicate the demo and use it right away. Doing it publicly meant people who hadn't commented saw all the demos, clicked them, and either asked for one or signed up to make their own. Repeated variations across many channels.

Workedcommunityproduct-virality

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Write a comparison page against every competitor, then improve the ones AI chatbots cite

Part of SEO and AI search, which bring ~30-40% of visitors

Bottom of funnel: detailed comparison pages pitting Supademo against every competitor in the space, to piggyback on their traffic. Shipped imperfect but live v1.0 pages early to get ranked and mentioned in LLMs, then checked which competitor pages were being cited and gaining traction and optimized those.

Workedseocontent

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Turn parts of your product into dozens of free tools that need no signup

~20% of all traffic; 15-20% of visitors sign up

Mid funnel: built dozens of free tools in adjacent spaces (screenshots, SOPs). Instead of separate mini tools, ungated sections of the real product so visitors could take screenshots or create tutorials without an account or free trial, and get value on landing.

Workedcontentseo

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Make thousands of how-to pages, each answered with an embedded demo of the product

Part of SEO and AI search, which bring ~30-40% of visitors

Top of funnel: created step-by-step interactive demos (made with Supademo) for thousands of workflows and keywords, published as programmatic SEO pages such as 'how to export Figma to PDF' or 'how to merge cells in Excel'. The bet was that answering the question interactively, with the product front and center, would win over the share of visitors in the ICP.

Unknownseocontent

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Talk to 100+ founders about the problem and their workarounds before building

Confirmed people hated making demos; went on to build V1

Started from his own repeated pain showing product value with videos and Looms that went out of date and unwatched. Talked to 100+ B2B SaaS founders to ask whether they had the same problem and what they did instead. Common answer: making demos was painful and people hated hearing their own voice. Then built a V1 as an experiment to test whether people would pay.

Workedvalidation

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Share product updates and your story on LinkedIn and Indie Hackers

~20% of visitors come from building in public on LinkedIn

Aimed for 'distribution density' by being everywhere founders pay attention: building in public on LinkedIn and Indie Hackers, sharing product updates and the company story, living in communities, and appearing on shows like Starter Story.

Workedfounder-brandcommunity

Starter Story · 2026-03-11

Supademo · B2B · interactive product demo maker

Offer a free plan and brand every shared demo so viewers find you

~30% of visitors come from sharing, watermarks, referrals and word of mouth

Product-led growth: the starter/freemium tier drives most traffic and is treated as the number one growth engine. Demos users create and share carry watermarks, and referrals and sharing bring viewers back to Supademo, creating a viral loop.

Workedproduct-viralityword-of-mouth

Starter Story · 2026-03-11

Supademo by the numbers

Metric	Value	Context	Said in
mrr	USD 250K/month approximate	Just over $250K MRR, shown on metrics dashboard; growing monthly	Starter Story 2026-03-11 2:03
arr	USD 3M/year approximate	Slightly over $3M	Starter Story 2026-03-11 2:03
users	150K users approximate	150,000+ users since launch	Starter Story 2026-03-11 0:59
time to milestone	2.5 years approximate	Launch to $3M+ ARR	Starter Story 2026-03-11 0:59
rank	5 rank	G2 fastest-growing products list, 2025	Starter Story 2026-03-11 0:59
activity volume	100 interviews approximate	100+ B2B SaaS founders interviewed before building V1	Starter Story 2026-03-11 3:50
share	20% approximate	Share of all traffic from free tools	Starter Story 2026-03-11 6:23
conversion rate	15–20% approximate	Free-tool visitor -> sign-up	Starter Story 2026-03-11 6:23
share	30–40% approximate	Share of visitors from SEO and LLMs	Starter Story 2026-03-11 9:08
share	30% approximate	Share of visitors from word of mouth, watermarks, referrals and shared demos	Starter Story 2026-03-11 9:08
share	20% approximate	Share of visitors from building in public on LinkedIn	Starter Story 2026-03-11 9:08

Topics

SEO and content marketing3 Community-led growth2 App virality and word of mouth2 Reddit marketing for apps1 Founder-led marketing and building in public1 Hard paywall vs freemium1 Validating an app idea before building1

Interviews

How This $250K/Month SaaS Got Its First 100 Users (Steal This Playbook) · Starter Story · 2026-03-11