How Supademo grows

Bottom of funnel: detailed comparison pages pitting Supademo against every competitor in the space, to piggyback on their traffic. Shipped imperfect but live v1.0 pages early to get ranked and mentioned in LLMs, then checked which competitor pages were being cited and gaining traction and optimized those.

Mid funnel: built dozens of free tools in adjacent spaces (screenshots, SOPs). Instead of separate mini tools, ungated sections of the real product so visitors could take screenshots or create tutorials without an account or free trial, and get value on landing.

Aimed for 'distribution density' by being everywhere founders pay attention: building in public on LinkedIn and Indie Hackers, sharing product updates and the company story, living in communities, and appearing on shows like Starter Story.

Product-led growth: the starter/freemium tier drives most traffic and is treated as the number one growth engine. Demos users create and share carry watermarks, and referrals and sharing bring viewers back to Supademo, creating a viral loop.

Posted offers on Reddit and Indie Hackers to make free Supademos for founders: they posted their product URL, Joseph built an interactive demo of their product himself and replied in the thread with it, so they could sign up, duplicate the demo and use it right away. Doing it publicly meant people who hadn't commented saw all the demos, clicked them, and either asked for one or signed up to make their own. Repeated variations across many channels.

Started from his own repeated pain showing product value with videos and Looms that went out of date and unwatched. Talked to 100+ B2B SaaS founders to ask whether they had the same problem and what they did instead. Common answer: making demos was painful and people hated hearing their own voice. Then built a V1 as an experiment to test whether people would pay.

Top of funnel: created step-by-step interactive demos (made with Supademo) for thousands of workflows and keywords, published as programmatic SEO pages such as 'how to export Figma to PDF' or 'how to merge cells in Excel'. The bet was that answering the question interactively, with the product front and center, would win over the share of visitors in the ICP.