Supademo · B2B · interactive product demo maker
Turn parts of your product into dozens of free tools that need no signup
~20% of all traffic; 15-20% of visitors sign up
Workedcontentseo
What they did
Mid funnel: built dozens of free tools in adjacent spaces (screenshots, SOPs). Instead of separate mini tools, ungated sections of the real product so visitors could take screenshots or create tutorials without an account or free trial, and get value on landing.
What happened
Free tools bring roughly 20% of all traffic and convert 15-20% of visitors into sign-ups.
- Stage
- Early (Early, still running)
- Effort
- Dozens of tools
In their words
Starter Story · How This $250K/Month SaaS Got Its First 100 Users (Steal This Playbook)“What we ended up doing is we created dozens and dozens of free tools in adjacent spaces, like screenshots, SOPs.”
“we made our entire product experience ungated. So, people didn't have to sign up for an account or set up a free trial.”
“Today, I think these free tools bring in roughly 20% of all of our traffic, and converts like 15 to 20% of all visitors into sign-ups.”
Related topics
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More from this episode
- Supademo: Write a comparison page against every competitor, then improve the ones AI chatbots citePart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Make thousands of how-to pages, each answered with an embedded demo of the productPart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Ask founders on Reddit to post their site, then reply with a free demo you madeOnlookers saw the demos and signed up or asked for one; no numbers
- Supademo: Share product updates and your story on LinkedIn and Indie Hackers~20% of visitors come from building in public on LinkedIn
- Supademo: Offer a free plan and brand every shared demo so viewers find you~30% of visitors come from sharing, watermarks, referrals and word of mouth
- Supademo: Talk to 100+ founders about the problem and their workarounds before buildingConfirmed people hated making demos; went on to build V1