Supademo · B2B · interactive product demo maker
Offer a free plan and brand every shared demo so viewers find you
~30% of visitors come from sharing, watermarks, referrals and word of mouth
Workedproduct-viralityword-of-mouthreferral-program
What they did
Product-led growth: the starter/freemium tier drives most traffic and is treated as the number one growth engine. Demos users create and share carry watermarks, and referrals and sharing bring viewers back to Supademo, creating a viral loop.
What happened
About 30% of visitors come from word of mouth, watermarks, referrals and shared demos.
- Stage
- Ongoing
In their words
Starter Story · How This $250K/Month SaaS Got Its First 100 Users (Steal This Playbook)“We are a product-led growth SaaS company. So, most of our traffic actually does come from our starter or freemium tier, and we look at that as our number one engine for growth.”
“Uh 30% comes from word of mouth, watermarks, referrals, folks creating Supademos and sharing it with other people, and that creating a viral loop”
Related topics
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More from this episode
- Supademo: Write a comparison page against every competitor, then improve the ones AI chatbots citePart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Turn parts of your product into dozens of free tools that need no signup~20% of all traffic; 15-20% of visitors sign up
- Supademo: Make thousands of how-to pages, each answered with an embedded demo of the productPart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Ask founders on Reddit to post their site, then reply with a free demo you madeOnlookers saw the demos and signed up or asked for one; no numbers
- Supademo: Share product updates and your story on LinkedIn and Indie Hackers~20% of visitors come from building in public on LinkedIn
- Supademo: Talk to 100+ founders about the problem and their workarounds before buildingConfirmed people hated making demos; went on to build V1