Supademo · B2B · interactive product demo maker
Write a comparison page against every competitor, then improve the ones AI chatbots cite
Part of SEO and AI search, which bring ~30-40% of visitors
Workedseocontent
What they did
Bottom of funnel: detailed comparison pages pitting Supademo against every competitor in the space, to piggyback on their traffic. Shipped imperfect but live v1.0 pages early to get ranked and mentioned in LLMs, then checked which competitor pages were being cited and gaining traction and optimized those.
What happened
SEO and LLMs together bring roughly 30-40% of visitors; no page-level numbers.
- Stage
- Early (Early (first 100 customers))
- Effort
- Every competitor in the space
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Starter Story · How This $250K/Month SaaS Got Its First 100 Users (Steal This Playbook)“And in practice, what that meant on the bottom of funnel is detailed comparison pages, pitting Supademo against our competitors. And when I mean competitors, I mean every competitor that you can find in your space, because that's the easiest way to piggyback off of their traffic.”
“figuring out which competitor pages are actually being cited and picking up traction, and those are the ones that we would go in and optimize.”
Related topics
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More from this episode
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- Supademo: Make thousands of how-to pages, each answered with an embedded demo of the productPart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Ask founders on Reddit to post their site, then reply with a free demo you madeOnlookers saw the demos and signed up or asked for one; no numbers
- Supademo: Share product updates and your story on LinkedIn and Indie Hackers~20% of visitors come from building in public on LinkedIn
- Supademo: Offer a free plan and brand every shared demo so viewers find you~30% of visitors come from sharing, watermarks, referrals and word of mouth
- Supademo: Talk to 100+ founders about the problem and their workarounds before buildingConfirmed people hated making demos; went on to build V1