Supademo · B2B · interactive product demo maker
Make thousands of how-to pages, each answered with an embedded demo of the product
Part of SEO and AI search, which bring ~30-40% of visitors
Unknownseocontent
What they did
Top of funnel: created step-by-step interactive demos (made with Supademo) for thousands of workflows and keywords, published as programmatic SEO pages such as 'how to export Figma to PDF' or 'how to merge cells in Excel'. The bet was that answering the question interactively, with the product front and center, would win over the share of visitors in the ICP.
What happened
No separate numbers; SEO and LLMs together bring roughly 30-40% of visitors.
- Stage
- Early
- Effort
- Thousands of pages
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Starter Story · How This $250K/Month SaaS Got Its First 100 Users (Steal This Playbook)“Finally, on the top of funnel, what we ended up doing is we created step-by-step interactive demos, using Supademo, of thousands of different workflows and keywords.”
“And we would create SEO-focused, again programmatic pages with Supademos embedded, how to export Figma to PDF or how to merge cells on Excel.”
Related topics
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More from this episode
- Supademo: Write a comparison page against every competitor, then improve the ones AI chatbots citePart of SEO and AI search, which bring ~30-40% of visitors
- Supademo: Turn parts of your product into dozens of free tools that need no signup~20% of all traffic; 15-20% of visitors sign up
- Supademo: Ask founders on Reddit to post their site, then reply with a free demo you madeOnlookers saw the demos and signed up or asked for one; no numbers
- Supademo: Share product updates and your story on LinkedIn and Indie Hackers~20% of visitors come from building in public on LinkedIn
- Supademo: Offer a free plan and brand every shared demo so viewers find you~30% of visitors come from sharing, watermarks, referrals and word of mouth
- Supademo: Talk to 100+ founders about the problem and their workarounds before buildingConfirmed people hated making demos; went on to build V1