B2C · anime-inspired fitness app

How Arise grows

3 tactics and 5 figures from 1 interview.

An app for Solo Leveling fans who wanted the show's system in real life, Arise tapped demand fans were already posting about. It started with one carousel format timed to the season 2 finale, then paid influencers and fandom meme pages per view, and the guest said it grew to about $50K a month.

Arise started with carousels about fans excited that the system could exist in real life, timed to the season 2 finale; the guest called it his fastest cold start apart from Shepherd, at about $7K a month early.Arise
Arise paid influencers and fandom meme pages roughly $1-2 per 1,000 views while earning about $6-7 per 1,000 views, and said those deals took it to about $50K a month at 70-80% margins.Arise
Rival apps for the same fans existed but ran mostly on ads, with no long onboarding or social features; the guest built a version meant to convert, with a long onboarding flow, and credited it alongside influencer deals.Arise

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About Arise

What it is: Solo Leveling-inspired fitness app that brings 'the system' into real life
Who it's for: Solo Leveling and anime fans
Business model: Subscription

As described in the interviews, not independently verified.

Arise's 3 tactics

Arise · B2C · anime-inspired fitness app

Pay influencers and meme pages $1-2 per 1,000 views

$6-7 revenue per 1,000 views; grew to ~$50K/month at 70-80% margins

Partnered with influencers and fandom meme pages, paying roughly $1-2 CPM (deals varied). Revenue ran about $6-7 per 1,000 views.

Workedinfluencer

The Superwall Podcast · 2025-12-02

Arise · B2C · anime-inspired fitness app

Post carousels about Solo Leveling fans wanting 'the system' in real life

Guest's fastest cold start besides Shepherd; ~$7K/month early

Anime fans were already posting 'We need the system in real life', so the demand existed. Posted carousels about fans being excited that the system could exist in real life, timed with the Solo Leveling season 2 finale, and milked that one format; then partnered with influencers.

Workedorganic-socialpositioning-niche

The Superwall Podcast · 2025-12-02

Arise · B2C · anime-inspired fitness app

Build the app fans already ask for when rivals just run ads

Reached ~$50K/month alongside influencer deals

Fans already wanted the app and a few existed, but none were optimized: no long onboarding flow, no social features, not built to convert, mostly monetized with ads. The guest built a converting version with a long onboarding flow and calls ads 'the worst way to monetize your app'. His framework: find or build a 'cult' riding a momentum wave; building the cult is better for LTV.

Workedmarket-selectiononboarding

The Superwall Podcast · 2025-12-02

Arise by the numbers

Metric	Value	Context	Said in
cpm	USD 1–2per 1000 views approximate	What influencers and meme pages were paid per 1,000 views	The Superwall Podcast 2025-12-02 18:50
rpm	USD 6–7per 1000 views approximate	Revenue earned per 1,000 views of influencer content	The Superwall Podcast 2025-12-02 18:50
revenue	USD 50K/month approximate	Peak, pushed mostly by influencer deals	The Superwall Podcast 2025-12-02 18:50
margin	70–80% approximate	Similar to the guest's other consumer apps	The Superwall Podcast 2025-12-02 18:50
revenue	USD 7,000/month approximate	When the team saw early content-market fit and started Shepherd	The Superwall Podcast 2025-12-02 25:25

Topics

Picking a niche and positioning an app2 How to pay UGC creators and influencers1 Influencer marketing for apps1 App onboarding1 App paywall strategy1

Interviews

Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code) · The Superwall Podcast · 2025-12-02