B2C · yoga card deck brand

How PlayPauseBe grows

1 tactic and 1 figures from 1 interview.

About PlayPauseBe

What it is: Brand of yoga card decks that help teachers and practitioners build sequences and practice mindfully, screen-free.
Who it's for: Yoga teachers and practitioners
Launched: 2020
Team: Umberto Mezzadra and his girlfriend

As described in the interviews, not independently verified.

PlayPauseBe's tactic

PlayPauseBe · B2C · yoga card deck brand

Launch your first yoga card deck on Kickstarter

Over $200K in the first month

PlayPauseBe launched its first product, a deck of yoga cards for building sequences, on Kickstarter. No campaign details given. The experience taught Umberto how to launch and later carried over to Floga's lifetime-deal pre-sale.

Workedpr-launch

Starter Story · 2026-03-29

PlayPauseBe by the numbers

Metric	Value	Context	Said in
revenue	USD 200K/month approximate	Kickstarter for the first product, first month ('over $200,000')	Starter Story 2026-03-29 3:20

Topics

Launching an app: waitlists, press and launch day1

Interviews

My App Made $120K in 24 Hours · Starter Story · 2026-03-29