PlayPauseBe · B2C · yoga card deck brand
Launch your first yoga card deck on Kickstarter
Over $200K in the first month
Workedpr-launch
What they did
PlayPauseBe launched its first product, a deck of yoga cards for building sequences, on Kickstarter. No campaign details given. The experience taught Umberto how to launch and later carried over to Floga's lifetime-deal pre-sale.
What happened
Over $200,000 in the first month
- Stage
- launch
“We launched our first product on Kickstarter and generated over $200,000 in the first month.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Floga: Sell lifetime access to the unfinished app, no refunds, before subscriptions open$117K by the end of launch day from 500-600 early buyers
- Floga: Offer three lifetime prices ($109, $199, $349) so the top one looks worth itPart of $117K on launch day; no split by tier given
- Floga: Email your existing list for 5 weeks, building curiosity, before revealing the appLaunch day brought in $117K; no split by channel
- Floga: Limit lifetime deals to a set number of spots and 5-7 daysFounder says it cut procrastination and worked very well; no numbers
- Floga: Put all lifetime buyers in a Telegram group to collect bug reports and ideasFounder says it brought enormous value; many later features came from it
- Floga: Ask 5-10 existing customers about the problem without saying why you're askingFounder says it gave really good, unbiased feedback
- Floga: Run lead-gen ads before launch to reach people who never heard of you
- Starter Story: Send deal email sequences around Black Friday and year-endHosts say it's worth it; no numbers