Floga · B2C · yoga sequencing app
Ask 5-10 existing customers about the problem without saying why you're asking
Founder says it gave really good, unbiased feedback
Workedvalidation
What they did
Before building, talk to 5-10 people in the target market about the problem without telling them why you're asking, to get unbiased reactions (per The Mom Test). Floga did this with some of PlayPauseBe's physical-product customers.
What happened
Got really good feedback because the questions didn't lead them
- Stage
- Pre-launch (pre-build)
“I would talk to 5 to 10 people in the in your target market. Uh, ask them about the problem you're trying to solve, but never tell them uh why you're asking.”
“So in our case, we did this with some of our physical product customers, and we got some really good feedback exactly because we didn't lead them.”
Related topics
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- Floga: Offer three lifetime prices ($109, $199, $349) so the top one looks worth itPart of $117K on launch day; no split by tier given
- Floga: Email your existing list for 5 weeks, building curiosity, before revealing the appLaunch day brought in $117K; no split by channel
- Floga: Limit lifetime deals to a set number of spots and 5-7 daysFounder says it cut procrastination and worked very well; no numbers
- Floga: Put all lifetime buyers in a Telegram group to collect bug reports and ideasFounder says it brought enormous value; many later features came from it
- Floga: Run lead-gen ads before launch to reach people who never heard of you
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