Floga · B2C · yoga sequencing app
Put all lifetime buyers in a Telegram group to collect bug reports and ideas
Founder says it brought enormous value; many later features came from it
Workedcommunityfeature-development
What they did
Created a Telegram group with all the early lifetime-deal adopters. Because they paid up front, they report bugs and send detailed feedback rather than churning; many features in the following months were based on it.
What happened
Many features in the following months were based on early users' feedback
- Stage
- Launch (post-launch)
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Floga: Sell lifetime access to the unfinished app, no refunds, before subscriptions open$117K by the end of launch day from 500-600 early buyers
- Floga: Offer three lifetime prices ($109, $199, $349) so the top one looks worth itPart of $117K on launch day; no split by tier given
- Floga: Email your existing list for 5 weeks, building curiosity, before revealing the appLaunch day brought in $117K; no split by channel
- Floga: Limit lifetime deals to a set number of spots and 5-7 daysFounder says it cut procrastination and worked very well; no numbers
- Floga: Ask 5-10 existing customers about the problem without saying why you're askingFounder says it gave really good, unbiased feedback
- Floga: Run lead-gen ads before launch to reach people who never heard of you
- PlayPauseBe: Launch your first yoga card deck on KickstarterOver $200K in the first month
- Starter Story: Send deal email sequences around Black Friday and year-endHosts say it's worth it; no numbers