Floga · B2C · yoga sequencing app
Sell lifetime access to the unfinished app, no refunds, before subscriptions open
$117K by the end of launch day from 500-600 early buyers
Workedpricingvalidationpr-launch
What they did
Decided the long-term vision and the minimum feature set needed to convince people to buy lifetime access (the 'minimum launchable product'), then planned the launch around the build timeline. Recorded a YouTube video walking through every feature in the app as it was, stating the current limitations and what would be built next. Offer: buy lifetime now with absolutely no refunds; anyone who wants to try first waits a couple of months for subscription plans. Buyers' feedback then shaped many features built in the following months.
What happened
$117K by end of launch day (~$120K in 24 hours); 500-600 lifetime customers; features in following months based on their feedback
- Stage
- pre-launch
- Effort
- Full launch for an app built over several months; 5-week warm-up
This shipped together with other changes, so the result can't be credited to this alone.
“If you want it, you can get it now lifetime, but there is absolutely no refund. Uh, if you want to try it, you're going to wait for a couple of months uh till when we open the subscription plans.”
“So we got uh around, if I remember well, between 500 and 600 uh early customers”
“Show how the app is working, be clear about exactly what is there, what are the current limitations, and how also you you plan to improve it.”
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More from this episode
- Floga: Offer three lifetime prices ($109, $199, $349) so the top one looks worth itPart of $117K on launch day; no split by tier given
- Floga: Email your existing list for 5 weeks, building curiosity, before revealing the appLaunch day brought in $117K; no split by channel
- Floga: Limit lifetime deals to a set number of spots and 5-7 daysFounder says it cut procrastination and worked very well; no numbers
- Floga: Put all lifetime buyers in a Telegram group to collect bug reports and ideasFounder says it brought enormous value; many later features came from it
- Floga: Ask 5-10 existing customers about the problem without saying why you're askingFounder says it gave really good, unbiased feedback
- Floga: Run lead-gen ads before launch to reach people who never heard of you
- PlayPauseBe: Launch your first yoga card deck on KickstarterOver $200K in the first month
- Starter Story: Send deal email sequences around Black Friday and year-endHosts say it's worth it; no numbers