B2C · consumer app

How Halo grows

1 tactic and 3 figures from 1 interview.

About Halo

What it is: App whose founder grew it with hired creators and organic short video, interviewed earlier on the channel
Funding: debt

As described in the interviews, not independently verified.

Halo's tactic

Halo · B2C · consumer app

Take a personal loan to hire many creators posting organic videos

$0 to $300K/month in 45 days; 600M views in 2 months, no ads

The founder took a personal loan, hired a batch of creators to post organic short-form videos, and spent nothing on ads. He ran the business on the formula revenue = total views x conversion rate.

Workedugc-creatorsorganic-short-video

The Superwall Podcast · 2026-09-25

Halo by the numbers

Metric	Value	Context	Said in
revenue	USD 300K/month approximate	Reached from $0 in 45 days	The Superwall Podcast 2026-09-25 3:00
time to milestone	45 days approximate	$0 to $300K/month	The Superwall Podcast 2026-09-25 3:00
views	600M views approximate	Organic views in the first 2 months, with no ad budget	The Superwall Podcast 2026-09-25 3:00

Topics

Bootstrapping vs raising money1 Instagram marketing for apps1 UGC creator programs for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes · The Superwall Podcast · 2026-09-25