Halo · B2C · consumer app
Take a personal loan to hire many creators posting organic videos
$0 to $300K/month in 45 days; 600M views in 2 months, no ads
Workedugc-creatorsorganic-short-videofinancing
What they did
The founder took a personal loan, hired a batch of creators to post organic short-form videos, and spent nothing on ads. He ran the business on the formula revenue = total views x conversion rate.
What happened
Went from $0 to $300K/month in 45 days with 600M views in the first 2 months, without any ad budget.
- Stage
- launch
In their words
The Superwall Podcast · Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes“He literally took a personal loan, hired a bunch of creators, and went from 0 to 300k a month in 45 days. He got 600 million views in the first 2 months, and this was without any ad budget.”
“His entire philosophy revolved around the formula that revenue equals total views multiplied by conversion”
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