A consumer app · B2C · founder who spoke to host
Pay an agency $30K a month to run organic content
Flopped; agency incentives didn't match the team's
Failedugc-creatorsteam-process
What they did
The founder hired an agency that seemed to have good case studies to run organic content, paying $30,000 a month.
What happened
Agency did not align incentives with the team and the effort flopped; the founder called it wasted money.
- Effort
- $30K/month
In their words
The Superwall Podcast · Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes“An app founder told me recently they wasted $30,000 a month on an agency that seemed to have good case studies, but just didn't really align incentives with the team and ended up flopping.”
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